ASTA-GOLD is a product from Saion International.
Its a supplement for the fast paced individuals who have a proactive lifestyle. It helps the consumer increase immunity, boost endurance and enrich their skin. It complements the natural processes of the human body to maximize the potential of the body.
- The tone was meant to be youthful.
- ASTA-Gold is a supplement that helps maximize youth overtime and it seemed a fitting theme.
- Contemporary, Youthful, Colorful.
- ASTA is a 4 letter word and so is gold. With words having even characters, I was drawn to the idea of using symmetry to create the logo.
- Another source of inspiration was the periodic table in chemistry. Where the square generally has the symbol and under it, there is the name of the element.
- ASTA (Astaxanthin) is GOLD.